The Rise of the First-Time Buyer: What It Means for Reading

The Rise of the First-Time Buyer: What It Means for Reading

Nearly 70% of mortgage customers in 2024 were first-time buyers. Discover how WhiteKnights, alongside Mortgage Advice Bureau, is helping local buyers step onto the property ladder in Reading.

The property market saw a significant shift in 2024 and the start of 2025, with first-time buyers taking the spotlight. According to new data, almost 70% of mortgage customers last year were first-time purchasers - a powerful signal that the next generation of homeowners is stepping up with determination, even amidst rising costs and market uncertainty.

Who Are These Buyers?


  • Average age: 34
  • Average income: £35,900
  • Average deposit: £24,500
  • Average property value: £226,000
  • Nearly half (47%) are buying solo
  • 31% are buyers with dependents

These statistics reflect changing household types, lifestyle choices and the growing independence of younger buyers.

What’s Happening in Reading?

Locally, Reading mirrors this national trend. With an average asking price of £464,408 and a median of £375,000, the area remains popular with first-time buyers looking for accessibility, connectivity, and long-term value.

However, with the average time on market at 126 days, confidence and clarity are essential - especially for those navigating the process for the first time.

How WhiteKnights and Mortgage Advice Bureau Are Helping

We know buying your first home can feel overwhelming. That’s why WhiteKnights partners with the Mortgage Advice Bureau, giving first-time buyers access to tailored support from day one.

What we offer:

  • Personalised mortgage advice based on your goals and financial situation
  • Market guidance so you can spot good value and avoid the pitfalls
  • Clear steps and support from initial viewings to final keys in hand


Looking Ahead

As we move through 2025, market conditions will continue to shift. Interest rates, policy changes, and housing supply all play a part. That’s why it’s more important than ever to have a knowledgeable, proactive team behind you.

Ready to take your first step?

Speak to WhiteKnights today to find out how we can help you move forward with confidence.
Contact us for a free valuation or to speak to a mortgage adviser.

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